Research Facts & Figures > Area Descriptions > Market Regions > East Shore

East Shore Region - The Bay Area's East Shore
regional Website:
www.Bay Area East ShoreNorth Eastern Region Map
Alameda

Berkeley

Emeryville

Oakland

San Leandro

The Bay Area’s East Shore is home to the internationally recognized University of California, Berkeley, the Lawrence Berkeley National Laboratory and is recognized as an innovation center for digital arts, multi-media, biotechnology and telecommunications.   The East Shore is also the center of one of the nation’s leading clean technology clusters and the East Bay Green Corridor Partnership was established to help promote its growth. The Green Corridor has also been designated as an iHub — a State-recognized network of collaborative, innovation hubs intended to provide support for startups, businesses, economic development organizations and investors.  

  East Shore Region

An East Shore Panorama (Berkeley and Emeryville on the left, Oakland, center, with Alameda and San Leandro on the right). The photo was taken from a San Francisco pier, across the Bay. 
Click on the Image to view a larger, broader panorama.

The Region boasts one of the most educated and diverse workforces in the nation with students entering the workforce from the University of California, Berkeley (also the largest employer in the region with 13,667 jobs), California State University, East Bay, the Peralta Community Colleges and several private institutions of higher education.

Accordingly, the East Shore has the highest number of educational services jobs (57,753) in the East Bay, followed by the trade, transportation and utilities sector (42,003 jobs). It also enjoys a strong manufacturing sector (30,193 jobs).   Other employers of interest include: the County of Alameda, Oakland Unified School District, Cost Plus World Market, Dreyer’s Grand Ice Cream, Itron, International Paper Co., and Children’s Hospital Oakland Research Institute.  

The logistics infrastructure includes the Port of Oakland, the fifth busiest container port in the nation; Oakland international airport, an air freight and business commuter hub; the Bay Bridge; and four interstate highways (I-80, I-580, I-880 and I-980).  

Port and City of Oakland from Treasure Island

In 2010, the East Shore was the largest East Bay region in every category. It had 30.3% of the East Bay’s population and 31.4% of the labor force; an unemployment rate of 14.3%; 29.9% of the businesses; 30.9% of the jobs; and 27.1% of the taxable sales. It also had 25.4% of the single family and 18.3% of the multi-family housing units.  

The region’s climate is moderated significantly by the San Francisco Bay and proximity to the Golden Gate and Pacific Ocean. In 2010, the region saw 26.6 inches of rain and fog on 13% of days. Its average temperature was 57.5 degrees, with a low of 33.8 degrees and a high of 100.0 degrees.

 

Regional Information PDF

Central Alameda County Business Dynamics - Additional Research from "Building on our Assets" Study 2011

Subarea Land Use Analysis -  BOOA Study 2011 (Sub-Regions do not match exactly the Market subregions, but comprehensive analysis can be very useful)  - Analysis of land use patterns in the East Bay Region based on available data from CB Richard Ellis on four major employment-based land uses: office, manufacturing, industrial warehouse, and R&D.

East Bay Map with City Links